For a national campaign of the World Animal Protection, Joris created a 3D print installation with 5 Ultimakers combined with Z-Unlimited add-on. With this installation he was able to print a life size elephant live at Schiphol airport within 2 weeks time. The elephant served as a 3D petition against elephant abuse in the tourist industry: Only when people signed the petition the printers were actively printing the elephant. All 30.000 names of the people that signed the petition are engraved in the 3D printed elephant skin.
Commissioned by advertising agency FHVBBDO
Nominated for Eurobest European Advertising Festival 2014.
This project won mutiple awards:
Interactive 3D Print Petition to Help Save Elephants
On 12 August 2014, World Elephant Day, World Animal Protection launched a campaign where Dutch people can pledge never to ride elephants again. A full-size elephant is being 3D printed and for every pledge made a part is printed with that person’s name on it.
World Animal Protection (previously known as WSPA) urges people not to ride elephants (again). Demand from tourists has led to venues where elephants are forced to do unnatural performances that cause pain, stress and suffering, and the tourism industry has added to the number of elephants poached from the wild.
3D designer Joris van Tubergen created a special 3D printing installation for this project using 5 Ultimaker 3D printers. The Ultimaker’s are flipped upside down and the print heads as well. This way they can print revolutionary high columns of more than 2.5 meters in height.
The 3D printing petition is being held at Schiphol Airport. Everyone who pledges has their name printed on the elephant with a special font called Elephont which makes it look like elephant skin. Although only Dutch people can pledge, everyone who visits Schiphol Airport can check out the 3D printing installation and everyone can follow the progress of the printing 24/7 through a livestream on olifant.worldanimalprotection.nl/.
Ultimaker CEO Siert Wijnia says: “This project shows that 3D printing is not just for hobbyists or commercial purposes – it can emphasize benefaction and the importance of a cause like World Elephant Day. We are very pleased that World Animal Protection chose Ultimaker as their 3D printing partner. The very versatile Ultimaker Original is a great fit for this project.”
The 3D printing installation will be in a pop-up pavilion in front of the main entrance of Schiphol Airport until August 30, 2014. The project is a collaboration between World Animal Protection, Ultimaker, FHV BBDO, Minivegas and Joris van Tubergen.